Privacy Policy

1. Introduction

England's Best Tours ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website ztur-maredg.com or use our services.

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the site or use our services.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide when you:

• Subscribe to our newsletter
• Contact us through our contact form
• Book a tour or service
• Create an account with us
• Participate in surveys or promotions

This information may include:

• Name and contact information (email address, phone number, postal address)
• Payment information (processed securely through third-party providers)
• Demographic information
• Tour preferences and dietary requirements
• Communication preferences

2.2 Automatically Collected Information

When you visit our website, we may automatically collect certain information, including:

• IP address and browser type
• Operating system and device information
• Pages visited and time spent on pages
• Referring website information
• Cookie data (see our Cookie Policy for more details)

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Service Provision

• To provide and maintain our tour services
• To process bookings and payments
• To communicate with you about your bookings
• To provide customer support

3.2 Marketing and Communications

• To send newsletters and promotional materials (with your consent)
• To inform you about new tours and special offers
• To conduct surveys and gather feedback

3.3 Website Improvement

• To analyze website usage and improve user experience
• To troubleshoot technical issues
• To prevent fraud and ensure security

4. Legal Basis for Processing (UK GDPR)

Under UK GDPR, we process your personal data based on the following legal grounds:

• Consent: For newsletter subscriptions and marketing communications
• Contract Performance: To fulfill tour bookings and provide services
• Legitimate Interests: To improve our website and services, prevent fraud, and ensure security
• Legal Obligation: To comply with applicable laws and regulations

5. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

5.1 Service Providers

We may share information with trusted third-party service providers who assist us in:

• Payment processing
• Email marketing services
• Website hosting and maintenance
• Analytics and performance monitoring
• Tour logistics and transportation

5.2 Legal Requirements

We may disclose your information if required by law or if we believe such disclosure is necessary to:

• Comply with legal obligations
• Protect our rights and property
• Investigate fraud or security issues
• Protect the safety of our customers and staff

5.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL encryption for data transmission
• Secure server hosting with regular backups
• Access controls and authentication procedures
• Regular security assessments and updates
• Staff training on data protection practices

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specific retention periods include:

• Booking Information: 7 years (for tax and legal compliance)
• Newsletter Subscriptions: Until you unsubscribe or withdraw consent
• Contact Form Inquiries: 2 years from last contact
• Website Analytics: 26 months (anonymized data)
• Payment Information: As required by payment providers (not stored directly by us)

8. Your Rights Under UK GDPR

As a data subject, you have the following rights regarding your personal information:

8.1 Right of Access

You have the right to request a copy of the personal information we hold about you.

8.2 Right to Rectification

You can request that we correct any inaccurate or incomplete personal information.

8.3 Right to Erasure (Right to be Forgotten)

You can request that we delete your personal information in certain circumstances.

8.4 Right to Restrict Processing

You can request that we restrict the processing of your personal information.

8.5 Right to Data Portability

You can request that we transfer your personal information to another organization.

8.6 Right to Object

You can object to the processing of your personal information for marketing purposes or on grounds of legitimate interests.

8.7 Right to Withdraw Consent

Where processing is based on consent, you can withdraw your consent at any time.

To exercise any of these rights, please contact us using the information provided in Section 12.

9. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. For detailed information about our use of cookies, please see our Cookie Policy.

You can manage your cookie preferences through our cookie consent banner or by adjusting your browser settings.

10. International Data Transfers

Your personal information may be transferred to and processed in countries outside the UK. When we transfer data internationally, we ensure appropriate safeguards are in place, including:

• Adequacy decisions by the UK government
• Standard Contractual Clauses (SCCs)
• Binding Corporate Rules
• Certification schemes and codes of conduct

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to read the privacy policies of any third-party websites you visit.

12. Contact Information

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

We will respond to your inquiry within 30 days of receipt.

13. Complaints

If you believe we have not handled your personal information in accordance with this Privacy Policy or applicable data protection laws, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by:

• Posting the updated policy on our website
• Updating the "Last updated" date at the top of this policy
• Sending an email notification to subscribers (for significant changes)

Your continued use of our website and services after any changes constitutes your acceptance of the updated Privacy Policy.

15. Minors' Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information promptly.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.